Piece Regen has been commissioned to inspire creative reuse and funding for the Madeira Terrace in Brighton.
The Grade II listed Madeira Terrace is thought to be the longest cast iron structure in the world with 850 metres of seafront arches. Constructed from 1890-1897 as the place to promenade, the historic structure was once much visited by the Prince Regent and his entourage and in modern times has featured in many films such as Brighton Rock, Genevieve and Quadrophenia.
However, despite Madeira Drive remaining the focal point for major events in Brighton, such as the world’s longest running motoring event the London to Brighton Veteran Car Run, the Madeira Terrace has sadly been closed to the public since 2012 due to safety concerns around the degraded 100-year-old structure.
Thankfully it’s not too late to save the well-known terrace which forms such an excellent natural grandstand to the seafront and the events of Madeira Drive. A crowd funding campaign is underway with a target to raise £424,639 by 30th November 2017 in order to unlock a further £1million of funding from Brighton & Hove City Council and launch an initial project to fully restore 3 of the 151 arches. Publicity for #SaveBrightonTerraces is growing and the campaign is progressing well with over £350k already raised by over 1600 backers. If you would like to learn more or donate to the campaign please visit: www.spacehive.com/madeira-terrace
To the rear of the Terrace is an original green wall which is celebrated by a plaque which states ‘established by the Victorians, this is one of the oldest, longest and most important green walls in the country – a place for people and wildlife to enjoy.’ Piece Regen is dedicated to ensuring the Madeira Terrace remains a place for all to enjoy for generations to come!